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Marketing

topica.com.au > Blog > Marketing
High-resolution image of an Australian business team using a marketing automation platform on laptops and tablets, analyzing data and planning campaigns
  • January 7, 2026
  • thetradieguide@gmail.com
  • Marketing

Marketing Automation in Australia: Boost Efficiency & Sales in 2026

Marketing automation has transformed how Australian businesses reach, engage, and convert customers. By streamlining repetitive tasks, automating campaigns, and tracking performance, companies can focus on strategy and growth. Whether...
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Small business owner reviewing marketing performance using a notebook and laptop in a bright workspace.
  • November 11, 2025
  • thetradieguide@gmail.com
  • Marketing

How to Measure Marketing ROI (Without Complicated Dashboards)

If you’ve ever poured time, money, and energy into marketing only to wonder… “Is this actually working?” You’re not alone. Across Australia, businesses of every size are struggling to...
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Australian small business owner promoting local marketing ideas outside their café.
  • October 20, 2025
  • thetradieguide@gmail.com
  • Marketing

Local Marketing Ideas for Australian Small Businesses That Actually Work

If you’re running a small business in Australia—whether you’re a cafe in Perth, a plumber in Newcastle or a boutique store in Melbourne—and you’re looking for effective local marketing...
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A modern office desk with a laptop showing an email inbox, a smartphone with email notifications, coffee cups, and printed charts representing email marketing best practices.
  • October 2, 2025
  • thetradieguide@gmail.com
  • Marketing

10 Email Marketing Best Practices Every Business Should Follow

Why Email Still Matters in 2025 In the noisy world of TikTok trends, Instagram reels, and endless YouTube ads, you’d think email would be dead. Yet here we are...
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